Are custom
printed eco friendly promotional
products a smart way to spend my marketing dollars? This is just one of many
things a small business owner needs to think about when it comes to marketing.
The simple is yes, but the longer answer is yes, as long as you're thoughtful
about the type of item you invest in. It has been reported over and over again,
study after study, that the promotional products that are held on to
for several years, and provide your organization with repeated exposure
over those years, are the products that are incredibly practical, rather than
flashy or trendy. Two fantastic examples of popular, practical items are BIC
custom pens, and custom
Nalgene bottles

- these are both winners - they
stay around for a very long time, even the pens, and most importantly people USE
them. Also important is that they are quality products which will reflect well
on your organization.

Green swag can be very
affordable for those with a limited budget - there are many useful items
out there that are well under $1 each, such as pencils, jar openers, key fobs,
pens, magnets, etc. Another thing to keep in mind is the shipping cost - that
will be reduced if you ask your promo product supplier to source the item as
close to your shipment destination as possible, especially when
ordering bulky or heavy items. Lastly, be sure to ask your supplier about
any specials going on in the industry when you're ready to order - there is
always one eco product or another on special, and perhaps it will be something
you think is wonderful. Best of luck, and keep it
green!