As a green business woman, your task is to provide for your customers and to be mindful of the triple bottom line: people, planet, and profits. However, your customers will help you maintain and grow the company, so keep an extra special focus on acquiring and retaining them.

Business exists because of your customers. Clients and users are the people who contribute to your bottom line. You are in business to make money and grow the company to be a real resource to your customer base.

You find customers online and in person. If you are predominantly online, develop a website and a social networking presence. If you are predominantly local, develop business cards, a 30- second elevator pitch, and start meeting people in your community.

‣ What does your customer need?
‣ What pain does your service help lessen?
‣ How do you entertain your customer?
‣ What solution does your product offer?

Figure out what your customer needs and understand how you will deliver value through fulfilling those needs. By focusing on your key phrases and meeting targeted people in your specific area of interest, you’ll generate a potential customer base. Ask for references, referrals and testimonials to grow your client list.

(photo by Randy Kashka)

For more tips, purchase the 110-page resource "Thirty Steps to Starting your Green Business" by Monica S. Flores.
Trade paperback: http://amzn.to/30greensteps
E-version: http://www.tinyurl.com/30greensteps