As you're creating your business planning, you'll consistently refer to specific, "key phrases" or "keywords" that define your company.

What top twelve words and phrases explain your company, your business philosophy, and your offerings?

This keyword list will drive your language when you talk, write, and blog about the company. You can incorporate this list into your marketing materials. These descriptors will drive your focus when you reach out to potential and current customers.

Consider fine-tuning your list to be a niche, specified list of keywords and key phrases that capture in great detail the items you offer, or the types of customers your business supports.

My list of key phrases for my web design company, 10K Webdesign: Drupal web development, women-owned, web design, membership directory, conscious collaboration, community-building, community development, strategic relationships, social enterprise, social justice, environmental sustainability, green business.

What is on your list?