The organic market in the United States is growing exponentially. With such an uptick in sales and with more and more consumer understanding of the benefits of natural, green, organic, sustainably-created, values-oriented brands, there is of course a rush by more established or "mass-market" brands to join this market.
Companies that we know and love like Honest Tea, Organic Valley, and Method, as well as emerging brands with a strong local focus like Bearded Brothers snack foods and Soulstice Spa nail polish, are competing for the consumer's attention.
What can a green businesswomen do, when either stocking shelves, finding new products to highlight, or choosing a supplier?
Here are some ways to work with an "authentic" brand.
1) Check the mission statement.
Many of the companies in the green space will have a mission, vision, and values statement. Examine it and make sure it fits your own values.
2) Organic certification.
There will be a certification badge from a third-party authority. USDA is the most common but you can also trust certifications like Oregon Tilth or Certified Naturally Grown.
3) Third party assessments.
B Corporation status, 1% for the Planet, Greennii, Green America, and many Green Chambers of Commerce offer an exterrnal asssesment process to make sure a company is keeping on track with environmental sustainability recommendations.
4) Find out the owner.
A small, locally-owned, mom-and-pop type business is very different than one owned by a Fortune 500 company. Find out the primary owner of the business: you may be surprised!
5) Charitable and community outreach.
What kind of outreach does the company do to help the green and sustainable movement? Who are their charitable partners? Reviewing their corporate social responsibility plan or there existing philanthropic efforts (both as a company and by the owners/founders) will give you a good sense If it makes sense to ally yourself with this company.
With the multitude of providers out there, I do recommend you to find a local company, run by another "green woman in business" who shares your values. I encourage you to review the GreenBusinessWomen website and submit your own business if you match our vision and values.
Or check our Member Directory to do business with someone in your local community.
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